Day 23 of the redefine Possible Bootcamp

For day twenty-three on the Women Techmakers 'Redefine Possible' Accountability Bootcamp, I selected a font for my thrift brand project. After careful consideration, I chose Marhey as the main display font because its playful, slightly handwritten quality perfectly captures the youthful energy I want to convey. The curved letterforms add personality and warmth, while its informal style aligns beautifully with thrift culture's relaxed, individual expression. This font will help the brand stand out from competitors using more corporate-looking typography. Selecting the right typography is a crucial step in creating a brand identity that resonates with my young target audience.

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